Are Sales Letter Traffic Stats Misleading?
Have you ever wondered why sales letters selling traffic increasing products (both software and ebooks) are always able to show you screen prints from their own sites with huge amounts of traffic? Well one of the reasons lie in the type of software they’re using toÂ monitor the traffic.
To make this a bit clearer I’ve taken my website www.petinsurancepro.com and taken the stats from September 2008 and visualized it using Awstats, Webalizer and Google Analytics.
Now I have to be honest with you and tell you that I have no clue which of these programs that shows the correct numbers but I do know that the stats from Google Analytics tend to match the stats from Google Adsense (obviously!!). Not that the Adsense counter is necessarily right, but I tend to think that it is more accurate. But you can judge. Here are the stats (click on the image to see full size):
So if you were selling a product that was to increase traffic, what program would you use to show stats?
Again let me tell you that I don’t know what is right and what is wrong but I do know that it is obvious why most sales letters show Awstats and Webalizer numbers instead of the numbers from Analytics.