ClickBank Terms, Figures and Categories

There are times where you just have a hard time remembering certain things. I have this problem with the terms used when looking for Clickbank products so I though I would add the meaning of these terms here as a reference.

When looking at the Clickbank marketplace I continually forget what terms like “%/sale” and “%refd” means. I found the answer on Clickbank’s own page:

$/sale:

Average net amount earned per affiliate per referred sale. Note that this is the net earned per actual sale, and so it is impacted by refunds, chargebacks, and sales taxes. Unfunded sales, such as returned checks, do not impact this number.

Future $:

Average total rebill revenue earned by the affiliate due to sales from a site. Generally this equates to the average sum of all rebills.

Total $/sale:

The sum of all initial sales and rebills divided by the number of initial sales. It is the average total $ per sale, including all rebills that may come from that sale.

%/Sale:

Average percentage commission earned per affiliate per referred sale. This number should only vary if the publisher has changed their payout percentage over time.

%refd:

Fraction of publisher’s total sales that are referred by affiliates.

grav:

Number of distinct affiliates who earned a commission by referring a paying customer to the publisher’s products. This is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks we add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

From what I’ve learned so far

I’ve read that there are a lot of different opinions on which figures to focus on but from what I can read one of the important onces are the %refd as this figure shows you that other affiliates are able to sell the product. If the number is low it means that most of the money the product seller is making comes from her own efforts and not from the effort of the affiliates.