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Marketing Your Retail Store By Eric Weinstein You have done it. You have taken the plunge to be your own boss and achieving financial freedom. The retail business for which you are so passionate about can make your "work" seem like play and transform you make a living. If you have made it this far, the hard work is over. The fact that you have reached the point of leasing your space, buying your products, and staffing your employees, says alot about your drive and determination. Its time to take all your hard work and make your dream a reality through effective marketing. The key in marketing is conveying your value. Marketing by definition is the actions that promote your business and make prospective customers and shoppers come to you. Think about your business for a minute. Think about your closest competitor. What differentiates your store from your competitor? Is it your prices? Is it your helpful or knowledgeable staff? Is it your product assortment (i.e. what products you carry)? Is it your business policies as returns and guarantees? Make a list of the core areas for which you differentiate. After that, write down how these areas of differentiation benefit your customers. These are the key areas that you want to emphasize within your marketing. These points make up what is called your “value proposition” and will be the selling points for your retail store. Make sure you emphasize these areas within your marketing materials and in your advertising campaigns. Everyone knows about the standard marketing methods; yellow pages, print advertising, billboards, and radio spots.
Penn Captiva ReelHas anyone used a Penn Captiva reel.....any input would be appreciated.Shakespeare Ugly Braid any good?I just bought some of this line at Walmart because it was on sale for $5.00 a spool for 125yd. It's braided and strong as hell so I bought: 10lb (equPrivate Pond Fish ProblemsHey all. My grandparents built a pond a mile back from their house about 11-12 years ago and its has always been a great pond to fish in. This weekendIrish Fly Angler!Hi, great forum you have here. Im from Ireland and its good to join other forums around the globe as it can be very interesting and good to make contaquestion about a creelI am looking into building/buying a creel for the upcomming season, my question is about how to use it. I have read some confusing information aboutFishinglinks and links for everyone!Hello on your all big fisherman….I have pottered about together a fisheries link side, that I now has imposed out the net. I will update it all sinceSurvey for a Chance to Receive one of 5 Bass Pro or Cabela's gift cardsTake This Survey for a Chance to Receive one of 5 Bass Pro or Cabela's gift cards: 1 - $350 card,1 - $150 card and 5 - $50 cards Leading outdoor prodMike's Original Recipe looking for prostaffMike's Original Recipe is looking for applicants for our prostaff, both regional and professional both fresh and salt water. You can check our productBest time to fishI have just found a great app for the Iphone and ipod touch. It's based on John Knights theory of the effects of the moon on fish and wildlife. It's cNew Zealand HelpI am not sure if this is the correct place to post this, but I own a small travel agency and have been approached by a few people that I know to set
While these methods are very effective, this article is going to discuss new alternative methods for which you can create more demand for what you have to sell. The primary advertising medium to consider in constructing your marketing plan is the internet. In today's world, consumers are using the internet to find every type of business that may meet their needs. No matter if you are a hair salon or a hockey supply store, it is crucial that you consider the impact for which the internet can bring to not only your store traffic, but also the overall sales for which that traffic will generate. The primary advantages to web based marketing is that the marketing is more targeted the traditional methods. A HUGE way to promote your business is through search marketing. If you aren’t familiar with search marketing, it is the process of advertising your company through the major search engines like Google and Yahoo. By listing your company for the search terms that your customers would be interested in, your company website will receive great targeted traffic to advertise the business. For example, let’s say you are a fishing shop located in the suburbs of Chicago, Illinois. After your company website is up and running, you want to make sure that your URL (i.e. the address www.yourstore.com) pops up when consumers search for fishing related terms that are targeted to your geographic location. To do this effectively, one has to do some brainstorming. Think of every combination of keywords that correspond with your business. In this case, the owner or webmaster would want to use terms like Chicago fishing, Illinois Fishing, Chicago tackle store, Illinois fishing store etc. Think of every possible term and do worry about having too many terms – that’s the key to doing well! Your next step is to register with Google, Yahoo, and MSN for their paid search programs. Paid search means that you will pay for every visitor that comes to your site, typically in a bid type fashion. Within the management platforms within Google etc, you can control your maximum amount that you want to bid for a unique keyword. Don’t feel that you have to be the number one bidder for all of your keywords as the top 6 spots typically gets qualified traffic. Make sure that you point specific pages to the search terms that are requested. If someone searches for “Fishing Rods Store Chicago”, be sure to take your web visitor to the webpage that best speaks to “fishing rods”. By defining your value proposition and marketing your store in traditional and non-traditional channels, your business will receive new customers that are looking to buy your products and services. If you monitor your marketing efforts and look to improve your response numbers as you progress, your business will continue to grow and give you profit for the years to come. Article Source: http://www.ArticleJoe.com About Author:
Eric Weinstein is Vice President at www.specialtystoreservices.com”>Specialty Store Services - the leading source of retail store supplies
You'll just have to check out these articles if you haven't done so already...
Blue Lobsters Are Real!
By James Smith, Fri Dec 9th
Lobsters are supposed to be red right? ... Well, yes and no.Most live american lobsters are naturally colored an olive greenor mottled dark greenish brown. In rare cases, lobsters come Read more...
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How To Catch More Crappie In The Wintertime: Winter Crappie Fishing Tips
By Daniel
One of the best times for crappie fishing is in the wintertime. It is true that it may be a little easier to catch crappie in the spring, but the winter Read more...
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Humminbird Smartcast: Sonar Sensors To Help You Find Those Elusive Fish
By Cinneide
How many days have you wasted not knowing where the fish are or not being able to locate the right hot spot to catch the fish that you want? The Humminbird SmartCast RF 40/45 will provide for you a Read more...
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Lobster Tales In Choosing The Best
By P. Murphy
Lobster, lobster recipes, lobster tails, maine lobster, soft shelled lobsters, green lobsters, and red lobsters. The choices seem endless when it comes to lobsters. But hard core aficionados have Read more...
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The Underground?s Short Casts for 2010-03-16
The Fly Rod ?O Rama (or, Dragging Out The Fly Rods ? And Their Memories)
The Underground?s Short Casts for 2010-03-14
Breaking Underground Culinary News: Cook Fish In Your Dishwasher?
The Underground?s Short Casts for 2010-03-12
TU?s Official Point & Shoot Digital Camera On Sale Now (or, The Such A Deal Dept)
The Underground?s Short Casts for 2010-03-11
Roderick Haig-Brown?s ?A River Never Sleeps? Reissued in Hardback (or, We Cheer)
The Underground?s Short Casts for 2010-03-09
When Winter Runs Too Long (or, When Fishing For Non-Trout Species Looks Appealing)
The Underground?s Short Casts for 2010-03-08
The Underground?s Short Casts for 2010-03-05
Can Fly Fishermen Survive For Long in The ?Real? World ? Where Dangerous Fashion Rays Contaminate the Water?
The Underground?s Short Casts for 2010-03-04
The Real Reason Kids Do the Darndest Fishing Related Things (or, A Chilling Glimpse Into My Fly Fishing Future)
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A member of the crustacean family, the lobster is the largest, most sought-after shellfish and is usually sold whole. Maine lobsters live in the northeastern US, while rock lobsters live off the coast of Florida and Southern California.
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Cheap Fishing Gear
If you are a mad keen fisherman (or woman), then you want the best fishing gear available. But, it can be quite pricey if you shop in the wrong stores. Thankfully, there are a few online stores that offer fishing gear at very reasonable prices. In this post, I will tell you just where to find cheap fishing gear. It is possible to save hundreds of dollars every year by finding cheap fishing gear stores online.<br /><br />For Australians, try the <a href="http://www.fishingtackleshop.com.au/">Fishing Tackle Shop</a> to get some of the cheapest fishing gear on the market. They have great deals on tackle, lures, rods, reels, sunglasses, wetsuits and so much more. If you know another fisherman who needs some gear, buy them a gift voucher.<br /><br />For all the Americans out there, try <a href="http://www.fishingtackleunlimited.com/">Fishing Tackle Unlimited</a>. They usually have the best prices of any online store. You can pick up some books, DVD's, shirts, tools, hooks, nets and lights. There is also the usual tackle, lures, rods and reels. You can pay with most major credit cards and have the cheap fishing gear delivered to your door!<br /><br />If you are after really cheap fishing gear you can check out the new <a href="http://discountfishingtacklestore.com/">Discount Fishing Tackle Store</a>, which has updated listings from all over the web to ensure you get a bargain.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-320144267851894782?l=ultimatefishingblog.blogspot.com' alt='' /></div>
Fishfinders for ice fishing
The ice fishing season is in full swing again in the northern part of the hemisphere and I get many questions about choosing a fish finder for ice fishing so I thought it was a good time to address the topic.<br /><br /><span style="font-weight: bold;">Which type?</span><br />There are two types of ice fishing fish finders. One is the traditional flasher and the other is the more modern fish finder you will find in most boating situations.<br /><br />The Flasher<br />A simple depth and fish finding device that displays the bottom echo and depth as well as any other echos (hopefully fish) and the depth they are holding.<br /><br />Modern fish finder<br />Depending on the model these type of fish finders show everything, including structure and fish. There have been special ice fishing models released fairly recently which are fantastic and can run all day on a battery.<br /><br /><span style="font-weight: bold;">Choosing the right one</span><br />The most important thing about choosing an ice fishing fishfinder is the ability to handle the cold conditions! After this the power of the unit should be the key consideration. If you need your fish finder to penetrate the ice you may need extra power than someone using a transducer in the water.<br /><br />Other important considerations:<br /><ul><li>Battery Life - will it last all day or more?<br /></li><li>Zoom Mode - can it zoom in on a section of the water column? How much can it zoom and is it adjustable?<br /></li><li>Color or mono?</li><li>Can it give readings before you start drilling?</li><li>Warranty!</li></ul>Hopefully this helps you make your decision when purchasing a depth finder for your ice fishing. If you have any questions feel free to email me or leave a comment.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-6316072441353615657?l=ultimatefishingblog.blogspot.com' alt='' /></div>
Great fishing holidays
Currently I am on the road and am using one of those fancy wireless internet usb connections to post this for you.<br /><br />I have been on some great fishing holidays, The one where I caught my first tarpon was probably my favorite. My dream fishing destination is probably Fiji or Tonga but I would also like to fish New Zealand for the big trout that live in the many great rivers. I also would like to fish the Midway Islands (maybe I just want to fish everywhere).<br /><br />Basically the point of this little post is that I am wondering what was your favorite fishing hoiday or dream destination? Please leave a comment.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-2520815690565312551?l=ultimatefishingblog.blogspot.com' alt='' /></div>
Bonefish fishing video
My last post was dedicated to one of the most sort after sportsfish so I thought I would continue in that vein and post a great little angling video of one of my favorite fish - the bonefish.<br /><br />These great fish are a top angling target because of the fight they offer anglers as well as the great exotic tropical locations they are caught in. They are most often targeted on fly gear, but they can be caught with most of the popular methods of fishing. Bonefish form large schools over the flats where they feed and are targeted by anglers trying to spot the fish (called flats fishing). They are not often taken for food and although they are edible they are quite bony (hence the name).<br /><br />The bonefish can reach 10kg and over 100 cm and feed mainly on small crustaceans and worms living in the sand. Like tarpon, they are also known to be able to breathe air from the surface of the water.<br /><br />Enjoy the video<br /><a style="left: 0px ! important; top: 15.5px ! important;" title="Click here to block this object with Adblock Plus" class="abp-objtab-08857704320338623 visible ontop" href="http://www.youtube.com/v/IK4_gealREU&hl=en&fs=1"></a><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/IK4_gealREU&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/IK4_gealREU&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-6759420320137401215?l=ultimatefishingblog.blogspot.com' alt='' /></div>
Tarpon Facts
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_lv6PraLf7EI/STpX9EHciyI/AAAAAAAAAbM/YhZ0Gm-tYJ0/s1600-h/Tarpon.JPG"><img style="cursor: pointer; width: 191px; height: 96px;" src="http://1.bp.blogspot.com/_lv6PraLf7EI/STpX9EHciyI/AAAAAAAAAbM/YhZ0Gm-tYJ0/s320/Tarpon.JPG" alt="" id="BLOGGER_PHOTO_ID_5276626620006566690" border="0" /></a><br /><img src="file:///C:/DOCUME%7E1/Owner/LOCALS%7E1/Temp/moz-screenshot-2.jpg" alt="" /><img src="file:///C:/DOCUME%7E1/Owner/LOCALS%7E1/Temp/moz-screenshot-3.jpg" alt="" /><br />Tarpon are one of the ultimate fishing targets for many anglers and one I have been lucky enough to tangle with on one occasion. After landing that fish I understood why this great species is so highly prized! The fight is spectacular and aerobatics are the norm as the tarpon tries to throw the hook (quite often successfully!)<br /><br />Here are some interesting facts about this species of fish:<br /><ul><li>There are actually two species of tarpon. However, the Indo pacific tarpon are much smaller than the more famous Atlantic tarpon.</li><li>The Atlantic tarpon can grow to up to 250 cm (98 in) and to a weight of 161kg (350 lbs).</li><li>When water becomes drained of oxygen the tarpon can breathe air from the surface.</li><li>Although they are rarely eaten tarpon are quite edible, but very bony. A permit is required in some places to keep them - stick to catch and release.</li><li>Despite the popularity of fly fishing for tarpon they can be caught with most conventional fishing methods.</li><li>The tarpon is the official state saltwater fish of Alabama<br /></li></ul><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-8440427928227200504?l=ultimatefishingblog.blogspot.com' alt='' /></div>
How to spool linto onto a fishing reel
Yesterday I posted about you to cast a reel, but I git thinking that it isn't much use me explaining that process if the reel hasn't got any line on it yet! Spooling line onto the reel can be quite a frustrating thing for new anglers and sometimes simply attaching the line can seem all too hard.<br /><br />For anyone new to this process (or for those of you looking for a better way) I have found a great video that shows the best methods for getting line onto your fishing reel without any twisting! It demonstrates the best knot to use when attaching line to the reel and the best method of winding the line onto the reel. The guy in the video also explains how much line to put on the reel, which is another thing that new anglers often get wrong.<br /><br />I even learned a few new things myself and it is worth watching the short video.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/bDYquiQKa1A&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/bDYquiQKa1A&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />Do you have something you would like to see on this blog? Please leave a comment.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-4124148947378496789?l=ultimatefishingblog.blogspot.com' alt='' /></div>
How to cast a spinning reel
This blog is now over 250 words and I am yet to write a post about this subject. I can't believe it slipped my mind!<br /><br />The spinning reel, also called an eggbeater reel, is the most popular form of fishing reel available. Most new anglers start with these reels as they are one of the easiest to learn to cast and retrieve. They cast long distances and, with a bit of practice, quite a good level of accuracy. They can be used for almost all forms of fishing.<br /><br />If you are looking to get your child into fishing this is the type of reel you should start with. Even though they are considered a great beginners reel they are equally popular with advanced anglers!<br /><br /><span style="font-weight: bold;">How to cast the spinning reel video</span><br />The following video is a good demonstration of how to cast a fishing reel of this type. Remember to practice in the back yard or at the local park first - without hooks!!<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/cH2v6SjQvyM&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/cH2v6SjQvyM&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-293842606462203990?l=ultimatefishingblog.blogspot.com' alt='' /></div>
Speed Clinch Knot
When you are out on the water or walking along a river it is sometimes an advantage to be able to tie quick knots. You might have lost a fish (and your hook/fly), gotten snagged or simply want to change hook size or fly. In many of these circumstances you will want to tie a knot quickly to get back into the fishing action. However, in the panic of a hot fishing session, quick knot tying can often lead to inferior knots.<br /><br />The speed clinch knot was developed to prevent this problem as it is a fast knot to tie, yet remains a solid fishing knot for most situations. With practice this knot can be tied in less than 20 seconds! Here is an instructional video showing the process.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/vCWsfUuZxJw&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/vCWsfUuZxJw&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-1323343892383862613?l=ultimatefishingblog.blogspot.com' alt='' /></div>
Rigging a live shrimp (prawn) for bait fishing
I get many requests from people asking how to rig certain baits for bait fishing, but the most requested bait rigging lesson would have to be hooking live shrimp or prawns.<br /><br />The reason for these requests is probably because live shrimp and prawns are probably one of the best and most versatile baits available to anglers. Where do you find the humans at the all you can eat seafood restaurant? Fighting over the fresh prawns! Fish are a bit the same and at times will ignore almost everything else you present to them. A live bait also kicks and flicks through the water attracting all the fish in the vicinity to investigate what is going on.<br /><br />Now all you have to do is catch the little things, but that is another post for another day.<br /><br /><span style="font-weight: bold;">How to hook a live shrimp / prawn?</span><br />I could tell you, but it is probably better if I show you. This great little video I found on youtube shows the process of hooking prawns and shrimp very clearly.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/lQ8NHtadgC8&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/lQ8NHtadgC8&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-7974590345782332033?l=ultimatefishingblog.blogspot.com' alt='' /></div>
The top five reasons I go fishing
This blog now hosts over 250 posts and I thought it was about time I shared some of my favorite things about this great sport. So here it is:<br /><ol><li>Relaxation - Life is stressful these days and it is only getting worse. Fishing is my ultimate relaxation tool. It is sort of hard to stress out sitting on a lake, river, estuary or ocean with nature all around (apart from losing that fish of a lifetime of course!). It is also hard to think about what I need to do tomorrow, which makes this reason number 1!</li><li>Fun - Lets face it fishing can be frustrating, but that is half the reason we keep returning to it. So the saying goes if fishing was easier more people would take up golf! However, fishing is great fun too!</li><li>Family and friends - My old man is my best fishing partner and this has brought us closer together, even though not much is said out loud. There is something about sitting in a boat with someone for a long time. Fishing also helps you make great lifelong friends with the same passion!</li><li>Excitement - I was once watching a great fishing show one day and the host was hooked up to an obvious monster. He turned to his fishing partner and said "When this no longer gets me excited I will know that I am dead." That says it all really.</li><li>Nature - For people that cannot understand my fishing addiction this is the reason I use to explain to them why I go fishing. I could write a book about the amazing things I have seen in nature while fishing. A pod of dolphins dancing right around the boat, turtles surfacing next to the boat and scaring the hell out of me with that sound they make, manta rays flapping water into the boat, monster schools of pelagic fish on a feeding frenzy and birds feeding on the scraps and that is just to name a few. These memories are etched in my mind forever and when I am too old to get into the boat any more will be some of my fondest memories!<br /></li></ol><span style="font-style: italic;">Have your own top reasons for going fishing? Please leave a comment.</span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-1968309249212846080?l=ultimatefishingblog.blogspot.com' alt='' /></div>
Redfish fishing video
Redfish (also called red drum or channel bass) are a favorite with anglers from from Massachusetts to Florida in the USA. These fish fight hard, grow big and respond well to a variety of angling techniques. They are often caught on lures and flies, but anglers using bait also account for their fair share of fish.<br /><br />They are a popular fish to target in "no motor zones" as these areas are often home to the largest fish. In these locations a canoe, kayak or small boat with oars/pole can be used to access these great fishing locations. While these fish can be found in relatively deep water they are most often targeted by anglers in fairly shallow water where they put up a great fight!<br /><br />I hope you enjoy the video!<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/rEYFrk16ook&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/rEYFrk16ook&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-2913941460220247677?l=ultimatefishingblog.blogspot.com' alt='' /></div>
How to chum (berley)
Chum (or berley where I come from) is any fish material added to the water column to attract fish/sharks to your baits (in some cases lures or fly's). Most people associate chum with monster sharks, but it can be used for all fish species in one form or another.<br /><br />Popular chumming substances include:<br /><ul><li>old fish frames</li><li>tuna/fish oil</li><li>chook pellets (chicken feed)</li><li>dry cat food</li><li>seafood leftovers/scraps (prawn or shrimp shells are popular)</li><li>bread</li></ul>Many anglers have a secret chum mix that is comprised of a variety of these substances blended together with fish oils. Others just freeze everything, put everything in a pot and mash it together and let it thaw out. You can also purchase pre-packaged dry chum pellets from most tackle stores which is a very convenient alternative.<br /><br /><span style="font-weight: bold;">How to chum properly?</span><br />There is an old saying - "a little often," which can be applied to chumming. You can throw a little bit out the back of the boat at regular intervals or place it in a slow release pot. It can take a while to work, but it is important when you start chumming to keep the trail going even when the fish start biting! If you are fishing deep water or in large currents surface berley becomes less effective and a deep water berley pot can be used to get the chum to the bottom.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-7373471037128718773?l=ultimatefishingblog.blogspot.com' alt='' /></div>
Unhooking a fish
Yesterday I wrote about <a href="http://ultimatefishingblog.blogspot.com/2008/10/removing-fish-hook-from-your-hand-or.html">unhooking a fishing hook from your hand</a> so I thought I would continue the trend today and talk about unhooking a fish. I have also previously written an article on releasing fish, which can be found at my previous post <a href="http://ultimatefishingblog.blogspot.com/2007/09/catch-and-release-fishing-how-to.html">catch and release</a>.<br /><br />Unhooking fish can be a daunting task for new anglers. I actually know a few people who were put off fishing because of this alone! Get yourself a good landing net (knotless mesh if possible for the fishes protection), a set of long nosed and needle nosed pliers and a good quality garden glove.<br /><ol><li>Firstly the most important part of this process is not injuring the fish or yourself. Stay away from any spines or sharp gills and remember than some fish have big teeth! Always support a large fish and treat it gently.</li><li>Use the glove (wet it first) to hold the fish and use the pliers to push the hook back through the hole it originally created. 9 times out of ten the hook will pop out and the fish can be released/put on ice.</li><li>If the fish has swallowed the hook deep, but you still want to release the fish cut the line off as close to the hook as possible and the hook will rust and come free in a few days not harming the fish. Never try to extract a hook from deep within a fish as you could harm the internals and injure the fish.</li></ol>These two videos show the process and equipment quite well and even though they are based in Britain the same basic equipment and techniques apply around the world.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/97xvPDHtAGc&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/97xvPDHtAGc&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/F9Aymo0YbqI&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/F9Aymo0YbqI&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-3839157436466842454?l=ultimatefishingblog.blogspot.com' alt='' /></div>
Removing a fish hook from your hand (or body!)
Firstly I must apologize because this blog has been completely untouched for about a month now after a 90% drop in visitors overnight which I have been trying to solve for a while. Today the search numbers are back up a little so hopefully things are going in the right direction (fingers crossed). Enough of that boring stuff though!<br /><br />As an angler you have probably had a hook stuck somewhere in you at some point during your adventures. Many anglers visit the hospital to get the hook removed, but sometimes our fishing adventures take us far from the hospital and we need to remove the hook ourselves! This little technique is one every angler should know, but I am unsure if sticking the hook in your arm to practice (or demonstrate on video) is a great idea. I advise people to always keep a pair of these clamps in your tackle box, but this method can also be used with string or fishing line to pull on the hook.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/KRPOvvPaxWU&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/KRPOvvPaxWU&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-1536755114557520936?l=ultimatefishingblog.blogspot.com' alt='' /></div>
How not to launch your boat
Boat launching can be a slightly stressful situation at times. Often you are faced with impatient anglers who feel that you holding them up is going to cost them a fish of a lifetime. If you have to share the ramp with other water users, such as jet skis, this situation can become even more stressful.<br /><br />I am a proponent of making sure that you are ready to launch when you pull up to the ramp. I can't stand people who drive up to the top of the ramp and begin to get the boat ready - that is what the preparation area is for! I have seen many anglers load the boat up for longer than ten minutes while others wait behind them and it never ends well. Fortunately I am a patient person, but others aren't always this way.<br /><br />Enough of the serious talk though. While trolling around youtube I came across this slightly disturbing video of a failed launch of a jet ski. It would have been nice to see more people come to the rescue, but I guess there isn't much that can be done - I hope that wasn't salt water!<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/3FshOpPqj88&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/3FshOpPqj88&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-2201257009727804849?l=ultimatefishingblog.blogspot.com' alt='' /></div>
Boating Knots: Zeppelin Bend
Have you ever been out on the water and needed a rope of a certain length of rope only to have 2 short lengths of rope in the boat. I know that I have been in this situation and have obviously needed to join the ropes to make the required distance. I am no rope knot expert, in fact I am known for tying fairly poor knots, but even I use this knot!<br /><br />One of the best knots for this task is the Zeppelin Bend, which can be used to attach two lengths of rope with similar diameters. It is easy to tie and quick to learn - the following video shows the process of tying the Zeppelin Bend very well.<br /><br /><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/7O7PgfkqskA&hl=en&fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/7O7PgfkqskA&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-3283881378174003845?l=ultimatefishingblog.blogspot.com' alt='' /></div>
Best fishing songs
Fishing is a subject that much has been written about over the years, but there have also been some fantastic fishing songs written as well. My personal favorites would have to be take me to the river (not technically fishing I guess) and fishin' blues, but there are many great ones out there.<br /><br />Do you have a favorite fishing song or do you have a tune you like to listen to when you are fishing. Please leave a comment.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-7701819592562480963?l=ultimatefishingblog.blogspot.com' alt='' /></div>
How to prepare a crab for the table
Despite the fact that most people just love eating crab many people don't really know the first place to start when cleaning one! The process can be made as simple or as complex as you like and many people I know simply boil the crab and break it apart to eat it. Others use a machete to cut the crab in half and remove all the innards before cooking as they believe it makes the crabs even tastier.<br /><br />This short video will show you one of the best ways to clean a crab and with careful attention you can easily learn this method!<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/bBd-fbFmmPI&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/bBd-fbFmmPI&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-5034250404037777805?l=ultimatefishingblog.blogspot.com' alt='' /></div>
Basic Fly Casting
Learning to fly cast can be a difficult experience. I know of at least 3 anglers that spent thousands of dollars on fly equipment only to have it sitting in the back of their garage after a failed learning experience. Apart from buying their gear off them the only help I could give them was get on the Internet watch some videos about fly casting technique and start again (for the record none of them listened).<br /><br />I must admit I learn best by watching other people, which makes me pretty lucky I guess. With the Internet I can watch how to tie a knot, cast a fly, bait a hook etc. and this makes learning new things very easy.<br /><br />The following is the video I used to help me learn the basic fly casting technique. Remember that youtube has hundreds of videos like this so take a look through, have a practice and find a technique that works for you.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/TKkDbDQp-Co&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/TKkDbDQp-Co&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-7964446160517298518?l=ultimatefishingblog.blogspot.com' alt='' /></div>
Strangest fishing baits
A while ago I was looking around my favorite fishing forum and I found a thread dedicated to strange fishing bait people had used (or seen used). I was quite surprised by the number of non traditional baits that people have tried and just how successful they were.<br /><br />I know in England it is normal to use Luncheon Meat (Tinned Ham) for carp and catfish, in some parts of Australia anglers regularly use chicken for bream and some Americans use only their hands to catch catfish - see <a href="http://ultimatefishingblog.blogspot.com/2008/02/catfish-noodling-video.html">catfish noodling</a>!<br /><br />I have also heard of potato, red meat and cheese being used as baits to varying degrees of success (although the health problems associated with fish and cheese should be considered). There was even a story in my local paper where two Greek anglers were pouring ouzo on their baits with extraordinary results.<br /><br />What I want to know is have you ever tried a weird fishing bait and if so what were your results? Please leave a comment!<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-8904113820803211903?l=ultimatefishingblog.blogspot.com' alt='' /></div>
A bad days fishing is still a bad day
I must still be in a bit of a tizz over my blog disappearing from google and receiving very few visitors (sorry about that).<br /><br />Sometimes it feels like all the bad days that you have avoided catch up with you all at once. I am sure you know what I am talking about. On these days it feels like you could win the lottery, but you would lose the ticket or maybe eat at the nicest restaurant only to be the only one that ordered the oysters and get food poisoning.<br /><br />Sometimes these bad days even spread over to your fishing experiences. You might leave the bungs (plugs) out of the boat (guilty), forget the bait (guilty), forget to tie the anchor down to the boat (not guilty) or even worse.<br /><br />This video shows what can happen when that "even worse" occurs. This video is entitled "how to ruin a Saturday" and just makes me want to cry for the guy!<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/-AiZhecyxX4&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/-AiZhecyxX4&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-3043449178664800765?l=ultimatefishingblog.blogspot.com' alt='' /></div>
The perils of being a fishing blogger (attention google)
Before I start this post I have to say this - don't get me wrong I love blogging for all my readers out there. This isn't a rant about you!<br /><br />Sometimes working with the Internet can be frustrating. Over the past 3 days my blog has all but disappeared from google causing my visitors to drop back to the loyal few readers (thanks for sticking with me!) from almost 300 average visits daily. I can't for the life of me work out what is going on because I don't use shady tactics to promote the site nor do I use/steal content produced by other people (I write all this stuff myself).<br /><br />Hopefully things will get back to normal soon because my confidence and enjoyment have taken a bit of a hit and I am looking for some good news!<br /><br />If anyone is experiencing the same thing or has some advice please leave a comment.<br /><br />Thanks for putting up with my rant. I promise I will get back to the fishing tomorrow.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-7732562899462402766?l=ultimatefishingblog.blogspot.com' alt='' /></div>
Tuna fish cakes (Gluten and Dairy Free Fish Recipe)
My Mum suffers from <em>coeliac</em> disease, which is an auto immune disease caused by gluten that effects the stomach. The means that sufferers cannot eat gluten (wheat, rye, oats and barley) because the stomach reacts badly to it and begins to stop digesting food properly (in basic terms). It is estimated to effect 1% of the western world suffers from the disease and is often undiagnosed (or misdiagnosed) until adult life when symptoms such as weight loss, stomach pain and fatigue occur. It might sound like a problem, but with an adjusted diet most coeliac sufferers improve very quickly.<br /><br /><span style="font-weight: bold;">Gluten Free Tuna Fish Cakes</span><br />This recipe is dedicated to all the coeliac fish lovers out there, but anyone can enjoy this recipe because it tastes so good! It is my go to meal as it is very easy to prepare and the ingredients are almost always in the fridge or cupboard!<br /><br />For this recipe you will need:<br />3 Large Potatoes<br />1 Large Tin of Tuna<br />Spring Onion<br />1/2 Cup of cornflour<br />1 Egg<br /><br />The following video shows the preparation process quite clearly. Enjoy!<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/OH-cYJCCSPc&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/OH-cYJCCSPc&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-5980989140742081342?l=ultimatefishingblog.blogspot.com' alt='' /></div>
How To Roll Cast - Fly Fishing (with video)
Fly fishing is a great way to spend a day - if you know what you are doing, but if you are new to the sport it can be almost as frustrating as golf. For new fly fishing anglers casting is probably the most difficult aspect of the sport to learn. Fortunately with the advent of the Internet learning good casting techniques is as easy as watching a few videos and trying the techniques for yourself!<br /><br />The roll cast is used when obstacles, such as trees, rocks or other anglers, block the angler from making a normal back cast. This situation arises quite frequently (especially on smaller rivers) and the roll cast is a must for all fly anglers to learn.<br /><br /><span style="font-weight: bold;">How to perform a roll cast</span><br />Fortunately the roll cast is not as advanced as many new anglers believe. Actually a roll cast is simply an overhand cast with different timing! This video shows the technique for the roll cast in good detail and is very easy to follow. After watching this video I suggest heading down to your local park to practice this technique.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/AwBZbnb4cpY&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/AwBZbnb4cpY&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-6199529225978345381?l=ultimatefishingblog.blogspot.com' alt='' /></div>
Spider Hitch - Fishing Knots
The spider hitch is a knot similar to the <a href="http://ultimatefishingblog.blogspot.com/2007/09/knots-and-rigs-bimini-twist.html">bimini twist</a>. It creates a double in the line, which is easier to handle and tie. This also allows for stronger knots because a double line is stronger than a single strand of line when tied.<br /><br />This is a very popular knot with big game anglers as it creates a very good shock absorber and has very similar attributes to the very popular <a href="http://ultimatefishingblog.blogspot.com/2007/09/knots-and-rigs-bimini-twist.html">bimini twist</a>, but it is much easier and faster to tie. It is suitable for lines up to 15kg.<br /><br />Personally I would always tie a bimini twist when I had plenty of time to get it right, but I have tied the spider hitch when rushed and it has performed quite well.<br /><br />The reports I have read suggest it performs well for small sportsfish, but don't expect it to hold up with bigger game fish. For them you really should try to learn the bimini twist!<br /><br />This video shows the process of tying a spider hitch very clearly - thanks to the creator of it!<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/YE0OZSQMpeY&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/YE0OZSQMpeY&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4111449416787253942-2578754114146242724?l=ultimatefishingblog.blogspot.com' alt='' /></div>
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